I wanted to share how my self-study writing course helped someone this past month.
It also shows why writing like you are talking to a friend works so well, in contrast to writing “like you are supposed to” and professionally.
I heard from an entrepreneur who helps people with meditation. Every one can use meditation so there are a lot of people they can help.
She took some business courses before where they advised her to pick one client avatar for her business. That advice did not feel right at all and she had a physical reaction that made her want to stop the course.
There are many people she likes to help so she felt conflicted. She’s working on a website and blog and wants to make sure it is authentic.
After going through my 7 layer writing course for people on a mission to serve others, she really liked the way I explained how she could write to multiple kinds of people, not just one.
Since then, she felt inspired to picture her clients and write letters to them, which produced writing she could possibly turn into blog posts.
She liked that it was okay to write to different people. It still felt like she was going deep enough to help them–versus writing to everyone in the whole world at once in a more shallow way.
She also felt more inspired to write in her own voice (so that it really and authentically sounds like her). She said I model that well in the course with the way I write in it.
It makes me so happy to empower people to feel more comfortable writing in your own voice.
Whether it is for your business, your website, or your book–
when you have the courage to be yourself first and put that beautiful, bright light into your writing,
it is so much more FUN for you to write and for everyone else to read.
People can get to know you and you will attract more readers and clients who really get you!
I know that typical business advice can be very sterile and not feel good–and writing so professionally like you are “supposed to” is super boring!
If you break the rules, it makes things more exciting.
Case in point:
About 15 people have signed up for the email version of the course (which is optional since you can access all the lessons for free here),
and so far my average open rate for these emails is 61%
That is high considering it includes over 10 emails.
I think people want to open my emails so consis is because I’m committed to honoring my flow so I’m having fun writing it. I also intentionally write to you in “friend-speak” not in a boring professional way.
Plus the content is pretty darn good!!
Any who, if you haven’t checked out this super-affordable course yet, give it a look.
I think you’ll like it and it might just give you the creative breakthrough you need to write for your site, business or book.
