So. What’s the ratio of your follows to the people who follow you? Are you following more than follow you back? In the world of twitter this is a bad thing. To get a high Klout score you’ll need to turn it the other way around or at least be about equal. And hey that’s not so bad right?
People are in several different groups:
People you think look cool— send them a message and talk to them
People in your industry— retweet an interesting or relevant post. Or create a list and add them to it, often they may not have noticed your follow. I love being added to “writer” lists!
People too good to be your friend— famous people, companies. Do you really need to follow? If you love their tweets keep them, but if you don’t read them anyway and they follow 300/15,000 just dump them.
People who are never on twitter— did they last post two seasons ago? Might as well dump them they aren’t reading or responding anyway.
Tips:
1. Break the task into chunks. Don’t try to tweet to 300 people in one day. http://who.unfollowed.me/ is a site that for free will give you a list of 100 people. Try going through part or all of that list and give people a few days to get back. When you come back to keep working on your project see if they’ve thanked, responded or followed you. Have they been on since you were there? If yes, drop ’em. If no, are they ever going to read your tweets anyway?
I’ll be generous and give people a week. Then I’ll go back and unfollow any face I recognize. Refresh the page and get a new mixed bag of your unfollowers.
2. Remember that many people see this as fun. Seriously, talking to random cool people? Fun!
3. Make a pact from now on to keep closer tabs on the people you follow. Start off by adding them to a list or tweeting to them and you won’t need to go through hundreds later. Simply following people doesn’t necessarily get a response and most people want to make friends, too.
Have fun!